Rehegoo x WMHD was an initiative to promote mental health awareness in the hospitality industry. 80% of hospitality professionals have reported having experienced poor mental health during their career due to long hours, little rest and frenetic environments. For this brand activation event, background and streaming music provider company, Rehegoo, joined forces with charities Hospitality Action and CALM to provide an evening of Sattva yoga to hospitality professionals. This immersive experience was hosted by Caleb Jude Packham aka Wellness Warrior featuring live DJ set using Rehegoo’s music selection and located at the renowned soul & blues venue The Blues Kitchen Brixton in London. The event was completely sold-out and all the proceeds went to the charities.
My role
My role spaced from event planner, working at the core concept, creative producer and coordinator. Looking for sponsors, collaborators and venue as well as overlooking promotion strategy.